Marketing
U.S. / Israel

Content Marketing Lead

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What we are looking for

Zenner is looking for a passionate Content Marketing Lead to join our dynamic and growing team. This key individual will own and execute the company’s content and social strategy as we look to disrupt the travel insurance space with a transparent, customer-obsessed, and impactful offering.


The Content Marketing Lead will report to the Director of Communications & Brand and play a pivotal role in raising brand awareness by creating captivating narratives that educate and inform our target audience. If you love travel and are ready to be part of the next unicorn, this is the role for you.

What will you need

Bonus points for

Responsibilities

  • Creating and executing our US content strategy including: lead generation campaigns, email marketing, social & community, SEO-optimized blog posts/site pages, educational resources, print/digital ad campaigns and more
  • Working closely with design to create interactive narratives that draw in new customers
  • Finessing our user flow - from purchase to post-purchase reviews 
  • Maintaining review sites and presence across key channels in which our target audience shops for travel insurance
  • Creating smart content / campaigns to turn first-time users into repeat customers, including long-form content and infographics
  • Researching and flagging new trends within the industry to keep our content competitive & relevant
  • Collaborating with key company stakeholders to assist with their content needs, such as sales materials and event content

Qualifications

  • Native English speaker & writer - a must
  • Bachelor’s Degree in Communications, Marketing, Journalism, or related field
  • 5-7 years of experience in content writing and/or marketing for a B2C brand or SaaS company
  • Demonstrated understanding of B2C marketing across different channels/formats - social media, email, blog writing, etc
  • Excellent written & verbal communication skills
  • A strong attention to detail & ability to work in a fast-paced environment 
  • A self starter who works well with tight deadlines
  • Experience or knowledge of the hospitality or travel industries - a plus
  • Creativity and an eagerness to innovate & think outside the box
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